The greatest sidle obstacle to sales success is the result of behavioral tension between the sales representative and the customer, often a result of the inability on the part of the salesperson to develop behavioral rapport.

When the sales rep, “hits it off,” with the client or customer it reflects the fact that their personalities or behavioral styles match or at least complement one another.

But what about the rest of their customer base? In three quarters of those cases the salesperson’s behavioral style is not in sync with the individual they are hoping to influence resulting in lost sales.

My research over the past fifty plus years suggest that this failure coupled with a lack of the skills and knowledge needed to achieve behavioral synchronization stands in the way of subpar salespeople from becoming good; and good salespeople becoming great!

By becoming skilled in accurately identifying the customer’s dominant behavioral style and by developing specific proven techniques for achieving behavioral synchronization, the chances of the customer making a purchase decision are greatly enhanced.

Behavioral selling goes beyond traditional marketing methods by putting people at the forefront. It allows customers to form emotional connections with your sales representative and your brand.

At this revolutionary 200-minute seminar, Dr. Paul A. Douglas, the author

ol, “Behavioral Setting rue Key to Becoming a Sa/es Superstar,”

and the creator of the iMind’” behavioral styles instrument will coach you through those advanced communication techniques that have helped tens of thousands of others over the past five decades.

KEY TAKEAWAYS

• The iMind’” instrument, identifying your personal behavioral style — it’s strengths and weaknesses
• Discover how to quickly and accurately identify the behavioral styles of
• Explore the ways you can effectively adjust your behavior to meet the needs of the other styles.
• Explore the dynamics of the four basic behavioral styles and how to deal successfully with each.
• “Read” the customer and adjust your communication appropriately
• Practicing behavioral flexibility – how and when to flex to close the sale
• Discover the behavioral styles techniques for communicating more effectively with the most difficult prospects!
• Acquire influence strategies for turning resistance into agreement
• Apply the latest behavioral styles strategies to promote win-win outcomes
• Behavioral-based conflicts: How to defuse them before they affect the sale
• Enhanced customer engagement by tailoring the sales pitch to match the customer’s style
• Improved sales conversion rates by aligning the sales strategy with customer preferences
• Build stronger customer loyalty by identifying and catering to the customer’s behavioral style
• Use your newly adopted skills to strengthen and enrich ALL your relationships